000 -LEADER |
fixed length control field |
00562nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781427798619 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.133 SER |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sernovitz, Andy. |
245 ## - TITLE STATEMENT |
Title |
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
New York : Kaplan Pub., c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 206 p. : ill. ; 24 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Word-of-mouth advertising. |