| 000 -LEADER |
|---|
| fixed length control field |
00562nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781427798619 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.133 SER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sernovitz, Andy. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
New York : Kaplan Pub., c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 206 p. : ill. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Word-of-mouth advertising. |