Sernovitz, Andy.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - New York : Kaplan Pub., c2009. - xxiii, 206 p. : ill. ; 24 cm.
9781427798619
Word-of-mouth advertising.
659.133 SER
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - New York : Kaplan Pub., c2009. - xxiii, 206 p. : ill. ; 24 cm.
9781427798619
Word-of-mouth advertising.
659.133 SER