Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. (Record no. 2429)

000 -LEADER
fixed length control field 00448nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 2429
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003624.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471521930
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dalrymple, Douglas J.
9 (RLIN) 2968
245 ## - TITLE STATEMENT
Title Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed.
250 ## - EDITION STATEMENT
Edition statement 5E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. John Wiley
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-management
9 (RLIN) 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 2 658.8 DAL 3242 11/22/2017 10/31/2017 09/11/2012 Open Shelf Books