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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed.

Dalrymple, Douglas J.

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. - 5E - John Wiley

ISBN: 0471521930

Subjects--Topical Terms:
Marketing-management

Dewey Class. No.: 658.8 DAL

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