| 000 -LEADER |
|---|
| fixed length control field |
00663nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077114152 (pbk), 0077114159 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 JOB |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles and practice of marketing / David Jobber.- 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Maidenhead : McGraw-Hill Higher Education, c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 1022 p. : col. ill. ; 27 cm + 1 computer laser optical disk (4 3/4 in.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Marketing -- Europe -- Case studies |