Jobber, David

Principles and practice of marketing / David Jobber.- 5th ed. - Maidenhead : McGraw-Hill Higher Education, c2007. - xxxi, 1022 p. : col. ill. ; 27 cm + 1 computer laser optical disk (4 3/4 in.)

9780077114152 (pbk), 0077114159 (pbk.)


Marketing Marketing -- Europe -- Case studies

658.8 JOB