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Integrated marketing communications / David Pickton, Amanda Broderick. (Record no. 22431)

000 -LEADER
fixed length control field 00627nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273676454
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 PIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David.
245 ## - TITLE STATEMENT
Title Integrated marketing communications / David Pickton, Amanda Broderick.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme Shelving location
        Nilai University Library Nilai University Library 2012-09-11 7 658.802 PIC 17666 2017-11-14 2017-10-31 2012-09-11 Open Shelf Books    
        Nilai University Library Nilai University Library 2015-08-20 6 658.802 PIC 17667 2017-02-16 2017-01-24 2015-08-20 Open Shelf Books    
        Nilai University Library Nilai University Library 2015-11-30 7 658.802 PIC 12576 2017-04-20 2017-03-20 2015-11-30 Open Shelf Books   General Stacks