Pickton, David.
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
9780273676454
Communication in marketing.
658.802 PIC
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
9780273676454
Communication in marketing.
658.802 PIC