000 -LEADER |
fixed length control field |
00633nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130491756 (IE) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 SCH |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Schiffman, Leon G. |
245 ## - TITLE STATEMENT |
Title |
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed. |
250 ## - EDITION STATEMENT |
Edition statement |
8e |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, NJ : Pearson Education, C2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 587, [67] p. : col. ill. ; 27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. Motivation research (Marketing) |