Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed. - 8e - Upper Saddle River, NJ : Pearson Education, C2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
0130491756 (IE)
Consumer behavior. Motivation research (Marketing)
658.8342 SCH
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed. - 8e - Upper Saddle River, NJ : Pearson Education, C2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
0130491756 (IE)
Consumer behavior. Motivation research (Marketing)
658.8342 SCH