Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.- 8th ed. - 8e - Upper Saddle River, NJ : Pearson Education, C2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.

0130491756 (IE)


Consumer behavior. Motivation research (Marketing)

658.8342 SCH