Marketing : (Record no. 21159)

000 -LEADER
fixed length control field 00645nam a22002057a 4500
001 - CONTROL NUMBER
control field 21159
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231121b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292433103
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 A73 2023
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ARM 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary (Gary M.)
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler, Marc O. Opresnik.
250 ## - EDITION STATEMENT
Edition statement Fifteenth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 676 pages :
Other physical details color illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 11/21/2023 166.25 2 1 658.8 ARM 2023 1000024363 07/22/2026 06/19/2026 1 176.25 11/21/2023 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 11/21/2023 166.25     658.8 ARM 2023 1000024364 11/21/2023   2 176.25 11/21/2023 Open Shelf Books