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Marketing : an introduction /

Armstrong, Gary (Gary M.)

Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc O. Opresnik. - Fifteenth edition - Harlow: Pearson, 2023. - xxiv, 676 pages : color illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9781292433103

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 A73 2023

Dewey Class. No.: 658.8 ARM 2023

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