Principles of marketing / (Record no. 21099)

000 -LEADER
fixed length control field 00577nam a22001817a 4500
001 - CONTROL NUMBER
control field 21099
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005253.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211027b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292341132
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K87 2021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip T Kotler; Gary Armstrong with Marc Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement Eighteenth edition, Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 728 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 10/27/2021 80.34 1 658.8 KOT 2021 1000024294 04/10/2025 04/10/2025 1 90.34 10/27/2021 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 10/27/2021 80.34   658.8 KOT 2021 1000024295 10/27/2021   2 90.34 10/27/2021 Open Shelf Books