000 -LEADER |
fixed length control field |
00648nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071216782 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 BEL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. (George Eugene) |
245 ## - TITLE STATEMENT |
Title |
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. |
250 ## - EDITION STATEMENT |
Edition statement |
6e |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : Mcgraw-Hill, 2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagins), : col. ill., 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |