Belch, George E. (George Eugene)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - 6e - Boston, Mass. : Mcgraw-Hill, 2004. - 1 v. (various pagins), : col. ill., 28 cm.
0071216782
Internet marketing.
659.1 BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - 6e - Boston, Mass. : Mcgraw-Hill, 2004. - 1 v. (various pagins), : col. ill., 28 cm.
0071216782
Internet marketing.
659.1 BEL