Marketing : (Record no. 19825)

000 -LEADER
fixed length control field 00690nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140620105110.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131202758 (pbk. international ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131202757 (pbk. international ed.)
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme
        Nilai University Library Nilai University Library 2012-09-11 4 658.8 ARM 11712 2015-09-25 2015-08-19 2012-09-11 Open Shelf Books  
        Nilai University Library Nilai University Library 2014-06-20   658.8 ARM 1000022405 2014-06-20   2014-06-20 Open Shelf Books