Armstrong, Gary.

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

0131202758 (pbk. international ed.) 9780131202757 (pbk. international ed.)


Marketing.

658.8 / ARM 2003