The ultimate marketing plan : (Record no. 19225)

000 -LEADER
fixed length control field 00684nam a22002057a 4500
001 - CONTROL NUMBER
control field 19225
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140320b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781593374969
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1593374968
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KEN 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kennedy, Dan S.,
Dates associated with a name 1954-
9 (RLIN) 19943
245 ## - TITLE STATEMENT
Title The ultimate marketing plan :
Remainder of title find your hook, communicate your message, mark your mark /
Statement of responsibility, etc. Dan S. Kennedy.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Avon, Mass. :
Name of publisher, distributor, etc. Adams Business,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent x, 229 p. :
Other physical details ill. ;
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Geographic subdivision United States.
9 (RLIN) 19944
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
Geographic subdivision United States.
9 (RLIN) 19945
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 03/20/2014   658.802 KEN 2006 22208 03/20/2014 03/20/2014 Open Shelf Books