The ultimate marketing plan : find your hook, communicate your message, mark your mark /
Kennedy, Dan S., 1954-
The ultimate marketing plan : find your hook, communicate your message, mark your mark / Dan S. Kennedy. - 3rd ed. - Avon, Mass. : Adams Business, c2006. - x, 229 p. : ill. ; 23 cm.
9781593374969 1593374968
Sales promotion --United States.
Direct marketing --United States.
658.802 / KEN 2006
The ultimate marketing plan : find your hook, communicate your message, mark your mark / Dan S. Kennedy. - 3rd ed. - Avon, Mass. : Adams Business, c2006. - x, 229 p. : ill. ; 23 cm.
9781593374969 1593374968
Sales promotion --United States.
Direct marketing --United States.
658.802 / KEN 2006