International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer. (Record no. 18578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18578 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801329 (pbk.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | M�hlbacher, Hans. |
| 9 (RLIN) | 18788 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | London : Thomson Learning, c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 737 p. : col. ill., col. maps ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing --Management. |
| 9 (RLIN) | 197 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 1 | 20181 | 05/03/2016 | 04/21/2016 | 09/11/2012 | Open Shelf Books |