International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer.
M�hlbacher, Hans.
International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer. - 3rd ed. - London : Thomson Learning, c2006. - xxvi, 737 p. : col. ill., col. maps ; 28 cm.
9781844801329 (pbk.)
Export marketing --Management.
International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer. - 3rd ed. - London : Thomson Learning, c2006. - xxvi, 737 p. : col. ill., col. maps ; 28 cm.
9781844801329 (pbk.)
Export marketing --Management.