Essentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel. (Record no. 17991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17991 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538478342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 9 (RLIN) | 18038 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mason, OH : South-Western Cengage Learning, 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 648 p. : col. ill. ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 1 | 19942 | 04/04/2013 | 04/04/2013 | 09/11/2012 | Open Shelf Books |