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Essentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel.

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, OH : South-Western Cengage Learning, 2010. - xxiii, 648 p. : col. ill. ; 27 cm.

ISBN: 9780538478342

Subjects--Topical Terms:
Marketing.

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