Integrated advertising, promotion, and marketing communications / (Record no. 16964)

000 -LEADER
fixed length control field 00701nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 16964
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004815.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780138157371
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 16899
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 4th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education ,
Place of publication, distribution, etc. Upper Saddle River, NJ :
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent 478p. :
Other physical details ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 313
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack,Donald.
9 (RLIN) 16900
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012   659.1 CLO 19130 09/11/2012 09/11/2012 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library 10/30/2014   659.1 CLO 19131 10/30/2014 10/30/2014 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library 10/30/2014 1 659.1 CLO 19132 12/24/2014 10/30/2014 Open Shelf Books 11/18/2014
    Dewey Decimal Classification     Nilai University Library Nilai University Library 10/30/2014 3 659.1 CLO 18617 08/12/2015 10/30/2014 Open Shelf Books 07/24/2015