Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed., Global ed. - Upper Saddle River, NJ : Pearson Education , c2010 - 478p. : ill. ; 28 cm.
9780138157371
Communication in marketing.
Advertising.
659.1 / CLO
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed., Global ed. - Upper Saddle River, NJ : Pearson Education , c2010 - 478p. : ill. ; 28 cm.
9780138157371
Communication in marketing.
Advertising.
659.1 / CLO