Marketing research : (Record no. 16962)

000 -LEADER
fixed length control field 00659nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 16962
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004815.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 7032
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education,
Place of publication, distribution, etc. Upper Saddle River, NJ :
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 4044
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Methodology.
9 (RLIN) 16898
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total renewals
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 6 658.83 MAL 19125 09/18/2017 08/29/2017 09/11/2012 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library 04/03/2014 6 658.83 MAL 19126 05/21/2018 05/15/2018 04/03/2014 Open Shelf Books 1