Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed., Global ed. - Upper Saddle River, NJ : Pearson Education, c2011 - 929 p. : ill. ; 28 cm.
9780136094234 (pbk.)
Marketing research.
Marketing research --Methodology.
658.83 / MAL
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed., Global ed. - Upper Saddle River, NJ : Pearson Education, c2011 - 929 p. : ill. ; 28 cm.
9780136094234 (pbk.)
Marketing research.
Marketing research --Methodology.
658.83 / MAL