Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern (Record no. 16927)

000 -LEADER
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001 - CONTROL NUMBER
control field 16927
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moutinho, Luiz
9 (RLIN) 16858
245 ## - TITLE STATEMENT
Title Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Hampshire, U.K. : Cengage Learning EMEA, 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 490 p. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management. Strategic planning.
9 (RLIN) 16859
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Date last checked out Price effective from Koha item type Full call number
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 7 19237 01/25/2019 01/08/2019 09/11/2012 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library 11/04/2013 2 19238 07/26/2016 07/14/2016 11/04/2013 Open Shelf Books 658.802 MOU
    Dewey Decimal Classification     Nilai University Library Nilai University Library 11/04/2013 2 19239 07/15/2014 07/15/2014 11/04/2013 Open Shelf Books 658.802 MOU
    Dewey Decimal Classification     Nilai University Library Nilai University Library 11/04/2013   21987 11/04/2013   11/04/2013 Red Spot  Books 658.802 MOU