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Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern

Moutinho, Luiz

Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern - Hampshire, U.K. : Cengage Learning EMEA, 2010. - xxii, 490 p. ; 26 cm.

Subjects--Topical Terms:
Marketing--Management. Strategic planning.

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