Marketing communication : principles and practice / Richard J. Varey. (Record no. 16194)

000 -LEADER
fixed length control field 00486nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 16194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415230407
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varey, Richard J
9 (RLIN) 9918
245 ## - TITLE STATEMENT
Title Marketing communication : principles and practice / Richard J. Varey.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. London ; New York : Routledge, 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 389 p. : ill. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.802 VAR 18169 02/20/2018 02/15/2018 09/11/2012 Open Shelf Books