Marketing communication : principles and practice / Richard J. Varey.
Varey, Richard J
Marketing communication : principles and practice / Richard J. Varey. - London ; New York : Routledge, 2002. - xxv, 389 p. : ill. ; 26 cm.
9780415230407
Communication in marketing.
658.802 VAR
Marketing communication : principles and practice / Richard J. Varey. - London ; New York : Routledge, 2002. - xxv, 389 p. : ill. ; 26 cm.
9780415230407
Communication in marketing.
658.802 VAR