Marketing communications : interactivity, communities, and content / Chris Fill. (Record no. 16186)

000 -LEADER
fixed length control field 00612nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 16186
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717225
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 FIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 ## - TITLE STATEMENT
Title Marketing communications : interactivity, communities, and content / Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harlow, England ; New York : Prentice Hall/ Financial Times, 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing. Marketing channels. Sales promotion.
9 (RLIN) 12086
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 2 658.802 FIL 18161 09/17/2016 09/05/2016 09/11/2012 Open Shelf Books