Marketing communications : interactivity, communities, and content / Chris Fill.
Fill, Chris.
Marketing communications : interactivity, communities, and content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. - xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.
9780273717225
Communication in marketing. Marketing channels. Sales promotion.
658.802 FIL
Marketing communications : interactivity, communities, and content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. - xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.
9780273717225
Communication in marketing. Marketing channels. Sales promotion.
658.802 FIL