Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul (Record no. 1601)

000 -LEADER
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001 - CONTROL NUMBER
control field 1601
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071133224
040 ## - CATALOGING SOURCE
Transcribing agency NU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 2516
245 ## - TITLE STATEMENT
Title Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 3# - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill,
Place of publication, distribution, etc. New York,N.Y. :
Date of publication, distribution, etc. c1994
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p.;
Other physical details col. ill.;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
9 (RLIN) 10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Nilai University Library Nilai University Library 09/11/2012   658.8 GUI 1638 09/11/2012 09/11/2012 Open Shelf Books