Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul - 5th ed. - New York,N.Y. : McGraw-Hill, c1994 - xvi, 480 p.; col. ill.; 24 cm.
0071133224
Marketing--Management
658.8 GUI
Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul - 5th ed. - New York,N.Y. : McGraw-Hill, c1994 - xvi, 480 p.; col. ill.; 24 cm.
0071133224
Marketing--Management
658.8 GUI