Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed. (Record no. 14932)

000 -LEADER
fixed length control field 00562nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 14932
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071108522
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 11972
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston : McGraw-Hill Irwin, c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 p: colill; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Sales promotion Communication in marketing
9 (RLIN) 11032
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   659.1 BEL 14693 04/08/2013 09/11/2012 Open Shelf Books