Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p: colill; 29 cm.
9780071108522
Advertising Sales promotion Communication in marketing
659.1 BEL
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p: colill; 29 cm.
9780071108522
Advertising Sales promotion Communication in marketing
659.1 BEL