Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens. (Record no. 14610)

000 -LEADER
fixed length control field 00562nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 14610
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004619.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Place of publication, distribution, etc. Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 932 p.: col.ill.; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry--Marketing. Tourism--Marketing.
9 (RLIN) 14774
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 5 647.940988 KOT 14107 10/31/2016 10/21/2016 09/11/2012 Open Shelf Books