Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens.
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p.: col.ill.; 26 cm.
Hospitality industry--Marketing. Tourism--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxiv, 932 p.: col.ill.; 26 cm.
Hospitality industry--Marketing. Tourism--Marketing.