Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed (Record no. 12699)

000 -LEADER
fixed length control field 00524nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 12699
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072966343
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 7455
245 ## - TITLE STATEMENT
Title Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass: McGraw-Hill, c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 726 p: ill; 26 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Decision making Marketing--Management Marketing--Management--Case studies
9 (RLIN) 10311
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 7 658.8 CRA 13143 03/17/2020 03/09/2020 09/11/2012 Open Shelf Books