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Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed

Cravens, David W.

Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed - Boston, Mass: McGraw-Hill, c2006. - xvii, 726 p: ill; 26 cm

ISBN: 0072966343

Subjects--Topical Terms:
Marketing--Decision making Marketing--Management Marketing--Management--Case studies

Dewey Class. No.: 658.8 CRA

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