Marketing : (Record no. 11702)

000 -LEADER
fixed length control field 00657nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 11702
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004350.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074712292
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title creating and delivering value /
Statement of responsibility, etc. Pascale G. Quester ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mcgraw-Hill,
Place of publication, distribution, etc. Sydney :
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 682, 9 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quester, Pascale G.
9 (RLIN) 11957
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McGuiggan, Robyn L.
9 (RLIN) 11958
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 11959
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy,E.Jerome
9 (RLIN) 6480
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 4 658.8 MAR 12739 08/20/2015 08/19/2015 09/11/2012 Open Shelf Books