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Marketing : creating and delivering value /

Marketing : creating and delivering value / Pascale G. Quester ... [et al.]. - 4th ed. - Sydney : Mcgraw-Hill, c2004. - xxxv, 682, 9 p. : col. ill. ; 26 cm.

ISBN: 0074712292

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MAR

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