Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. (Record no. 10758)

000 -LEADER
fixed length control field 00498nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 10758
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004303.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131202065
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
9 (RLIN) 11215
245 ## - TITLE STATEMENT
Title Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 6e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey : Pearson Education, 2003
300 ## - PHYSICAL DESCRIPTION
Extent xix, 599 p. : ill. ; 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 313
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 659.1 WEL 12307 12/14/2015 12/02/2015 09/11/2012 Open Shelf Books