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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

Wells, William

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6e - New Jersey : Pearson Education, 2003 - xix, 599 p. : ill. ; 28 cm.

ISBN: 0131202065

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 WEL

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