Marketing management and strategy / Peter Doyle.-3rd ed. (Record no. 10574)

000 -LEADER
fixed length control field 00494nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 10574
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273651501
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
9 (RLIN) 9319
245 ## - TITLE STATEMENT
Title Marketing management and strategy / Peter Doyle.-3rd ed.
250 ## - EDITION STATEMENT
Edition statement 3e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York : Pearson Education, 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 446 p. : ill. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Marketing -- management
9 (RLIN) 11065
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Source of classification or shelving scheme
        Nilai University Library Nilai University Library 09/11/2012 2 658.8 DOY 11119 06/27/2016 02/25/2016 09/11/2012 Open Shelf Books  
        Nilai University Library Nilai University Library 11/01/2017 1 658.8 DOY 11120 11/20/2017 11/01/2017 11/01/2017 Open Shelf Books Dewey Decimal Classification