Marketing management and strategy / Peter Doyle.-3rd ed.
Doyle, Peter
Marketing management and strategy / Peter Doyle.-3rd ed. - 3e - New York : Pearson Education, 2001. - xi, 446 p. : ill. ; 26 cm.
0273651501
Marketing Marketing -- management
658.8 DOY
Marketing management and strategy / Peter Doyle.-3rd ed. - 3e - New York : Pearson Education, 2001. - xi, 446 p. : ill. ; 26 cm.
0273651501
Marketing Marketing -- management
658.8 DOY