Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. (Record no. 10107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10107 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131268465 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 2308 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 652 p. : ill., map ; 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions--Marketing. Service industries--Marketing. |
| 9 (RLIN) | 10521 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 2 | 658.8 LOV | 12059 | 09/23/2015 | 09/14/2015 | 09/11/2012 | Open Shelf Books |