Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
0131268465
Professions--Marketing. Service industries--Marketing.
658.8 LOV
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
0131268465
Professions--Marketing. Service industries--Marketing.
658.8 LOV