Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle.
Hoyle, Leonard H.
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle. - New York : J. Wiley, c2002. - xxiv, 224 p. ; 25 cm.
047140179X (cloth : alk. paper)
Special events -- Marketing.
658.456 HOY
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle. - New York : J. Wiley, c2002. - xxiv, 224 p. ; 25 cm.
047140179X (cloth : alk. paper)
Special events -- Marketing.
658.456 HOY